Last month, at the annual Game Developer Conference, Meta provided an update to the status of the Quest Marketplace. The update mentioned that Quest Store content had earned “over $2 billion.” If those numbers sound familiar, then it’s because they’re the same person the company shared over a year ago.
Since the launch of the Quest Platform in 2019, the overall revenues the developers have acquired have shown promising growth through the Quest 2 ERA. However, over the past two years, store growth has declined.
Meta has occasionally called out new revenue milestones for the store, like the $2 billion figure it gave in September 2023. A year and a half later, the company cited the same $2 billion figure in a recent update on the Quest market.
This can reasonably be assumed to mean that the $3 billion milestones have not yet crossed (otherwise the meta would have certainly shared that number). Therefore, the most charitable interpretation is that the total revenue of content sold on the Quest platform is just As of March 2025, the number is less than $3 billion, and is called $2.9 billion.
You can use this assumption to update your Quest Store revenue milestone tracking. After a significant growth in average monthly store revenue during the Quest 2 era, we see that growth has increased in the Quest 3 and Quest 3 era.
In the same update to Quest Marketplace State, Meta mentioned some additional metrics, but no details.
- “(…) Total payments increased by about 12% in 2024.”
- “(…) customers spent 30% more time in VR each month in 2024 than in the previous year.”
Meta did not reply to requests from The road to VR They are calling for more context to the “over $2 billion” figures mentioned in both 2023 and 2025.
Looking at the chart above, it is important to remember some important contexts. It was launched in October 2020 as COVID lockdowns were in full swing and people were looking for new ways to stay entertained and connected while stuck inside. It also launched in a fascinating and talented $300 price range ($100 cheaper than its predecessor).
Meanwhile, Quest 3 was released in October 2023 at a more premium price of $500. The company frequently sold “mixed reality” features. This was far from matured or clear added value at launch.
It appears that more expensive Quest 3 didn’t see as much of an intake as more affordable Quest 2. Meta released Quest 3 in October 2024 (returning to the $300 price range). It also permanently lowered the price of the larger 512GB model of Quest 3 from $650 to $500.
With Quest 3 launch and prices for Quest 3 falling only around six months, you’ll have to wait a long time to see if these changes will change the growth trajectory of spending on the Quest platform. Certainly, new tariffs imposed by the Trump administration could support Meta’s new pricing strategy.
Apart from headset prices and value propositions, Meta has also recently revealed significant changes in user demographics and spending habits that have changed the landscape of Quest Store. According to the company, new and younger users are driving greater demand for content that is free to play than premium content.
