Given the involvement of corporate brands in VR, Meta is usually the main suspect. In the past, they have brokered exclusive deals with Wendy’s. Horizon Worlds Social experience, and the KFC of that odd escape room with its fingers on. Now McDonald’s Japan has opened a small slice of its own brand engagement heaven vrchat, It emphasizes how big the social VR platform has become in Japan.
Available now until June 17th, the official McDonald’s Japanese world isn’t that big, and only has a single room where you can take photos with some of the virtual photo spots, including super-sized fly containers to munch on virtual fries and climb, clipping out virtual stage boards of various McDonald’s mascots, and promotional text that empty flyers flying everywhere.
On the surface, it is essentially the same kind of promotional brand experience. But under the hood, they take advantage of some of the latest developments of bringing Japanese gen-Z to the golden arch, mashing up Japanese virtual streamers (aka vtubers) and mashing up the country’s love. vrchat.
“McDonald’s Shibuya Toei Plaza” will be held from today, Wednesday, March 19th.
Special collaboration with Tiroli Mix!#ado #YOASOBI #Hoshimachi Suisei pic.twitter.com/j8c5rdzk77— McDonalds (@McDonaldsJapan) March 19, 2025
The world celebrated the release of the annual “Tiro Remix” animated music video collaboration, built around McDonald’s latest marketing campaign in Japan. First released in 2022, Tiroli Mix mash up vocals from her beloved J-Pop idol with an animated short that remixes the “Tiroli” chimes performed at McDonald’s Japanese restaurant when ready to order. This year’s collaborations included Ado, Yoasobi and Hoshimachi Suisei.
but why vrchat And not Horizon Worlds? Although vrchat does not release statistics for specific users, Japanese users make up the top visitors to the company’s website. Similar Webaccounts for more than 33% of users. And there is a good reason for that.
Random visit to vrchat You can check the size of Japan. It is full of the Japanese world – from recreation on Kyoto’s historic streets to more delicate spots for community encounters, vrchat’s Support for user-generated avatars.
Anyone can create and upload unique avatars with standard 3D modeling software such as Blender. vrchator otherwise purchase, and you can have permanent avatars on multiple platforms, increasing the mutual promotion of platforms between Japanese anime garbed Vtubers.
And vtubing is a large company in Japan. Large talent institutions such as Hololive, Nijisanji and Vshojo are adopting an essentially engraved idol culture by adopting, training and managing this new subset of wearing authentic VR avatars.
In particular, Hoshimachi Suisei, featured in Tiroli Mix 2025, is one of the largest Japanese vtubers, Japan’s most popular music vtubers, and has over 2 million subscribers on Youtybe, but has performed live concerts, appeared on television and ranked as Japanese music chalt.
Meanwhile, Meta is fighting for consistent involvement Horizon Worlds, This limits avatar customization and works within a more closed ecosystem. To get more traction among users to launch, the company recently announced it will launch a $50 million creator fund to encourage the creation of new, improved content. Horizon Worlds.
And the meta may be unique Gorilla TagThe style is incredible Horizon Worlds In the short term, it would be difficult for that kind of cross promotion Gold Japan Vtubers to be successful in driving, until avatar customizations are opened and the selection and mix of standard avatars and accessories are included.
