Michael Pachter, an industry analyst at Wedbush Securities, believes that the publisher might sell Take-Two and developer Rockstar that is highly anticipated Grand Theft Auto 6 $100. Pachter, who has been caught up in VGC, believes that companies will achieve this by bundled the single-player portion of the game with the new version of the reward. GTA Online.
“We believe we have plans to sell games at a price range that was previously unprecedented, and management suspects that we can provide consumers with payments of more than $100 per unit. GTA OnlineTenant said.
He grew Activision after seeing success with similar strategies. call of duty Buyers with special rewards Warzone Similarly Call of Duty Mobile. This has resulted in a 40% increase in mainline sales. call of duty Games and Pachter believe they can apply the same strategy GTA 6 and GTA Online How to increase the price of a game to $100 from the expected $70 price.
“There is a precedent for integrating online gaming experiences with premium gaming, as Activision did with both. Call of Duty Warzone and Call of Duty Mobile Pre-release content in the year call of duty Premium installments,” he wrote.
“In the case of Activision, the integration has resulted in a 40% increase in sales. call of duty Premium; In the case of Take-Two, we believe the integration was successful GTA Online and GTA VI It could lead to a $100 price range for premium games. ”
Interestingly, Pachter’s statement shows that the only way to buy Grand Theft Auto 6 It is done through the bundles included GTA Online Reward. This may be true, but you may see a more reasonable price tag GTA 6 This does not include online mode bonuses.
In January, Epillion analyst Matthew Ball believed it. GTA 6 This will be the first title to be priced somewhere between $80 and $100. Ball said this also allows other companies in the industry to sell AAA games at similar price points.
However, other gaming industry analysts say such price hikes are completely unnecessary and could further harm Take-Two and Rockstar in the long run. Circana’s Matt Piscaterra wrote about how a higher price tag reduces the number of players GTA 6The company recommends keeping the base game price low and “making the funnel as wide as possible.”
“We want to make the funnel as wide as possible and optimize the launch $,” he said. “You don’t do this (that’s) a very high base price for the game, and the funnel is narrower. That makes no sense. At all.”
Piscatella, along with Midia’s Rhys Elliot, pointed out that major game publishers have been garnering a $100 price tag through the release of the Collector’s Edition, and that they are already selling the game, even offering early access to the game, for example.
“Most giant AAA games already charge $100 (and sometimes more) three or seven days before their release, but are called “early access” and “collector’s edition” by their name,” Elliott said. “Publishers hijacked the Collector’s edition as a way to make more billing for ‘early access’. For example, consumers trying to pay for markup have been delayed access. ”
Grand Theft Auto 6 PS5 and Xbox Series X/s are currently under development. The game is scheduled to be released in fall 2025. There is no word yet about the game’s PC release.
