In recent years, it seems that the human body has its own DLC update in a completely new form of emotion. You can clearly feel it when you see what is generated by AI. From Coca-Cola’s latest holiday ads to billboard ads, the internal buzzer for AI detection is off non-stop.
So, It’s no surprise that the upcoming DLC for ARK: Survival Evolved, the recent trailer for ARK: Aquatica, brings fans to life about the use of AI. This trailer doesn’t simply blur the line between AI content and gameplay, but gives a completely fake view of what this DLC looks like.
At first glance, almost every shot was created by an AI content generator. From the humanoid statues of the creepy valley to the breathing tentacles of the octopus, Every aspect of this trailer is an internal buzzer that detects AI, blowing up like an air raid siren.
The first 10 seconds of the live footage look like they’ve been torn from the actual gameplay, but almost every remaining shot is filled with the AI visual created by the AI generator.
The trailer looks more like an AI parody YouTube video than the actual gameplay footage. Plants and fish feel eerie in the eyes, human substances are not born completely fake, and octopus tentacles flow in a strange and obviously produced way.
In one of the most obvious shots in the trailer, the human figure walks towards a massive underwater structure with ocean corals and bioluminescence floating in the distance. The entire shot appears to be underwater, but a completely independent pool of water is gathered on human feet.
When YouTube hates Chrome extensions, The teaser now has nearly 60,000 views, only 200 likes and over 7,000 assholesone of the most insane proportions we’ve ever seen in the game’s announcement.
Top commenters on YouTube posts have said things like “ARK: Effort Involved,” and are totally ridiculous at the efforts of the ad creators.
“Sell the Ark franchise to someone else, literally.”
“Your AI has a small box.”
“Well, it explains a wildcard tweet saying it’s not involved. You wouldn’t want to touch this even on a 10-foot pole. ”
The Comalic Impact of AI Game Trailers
In the case of games, being ridiculed for an AI trailer can have more impact than you think. For example, when Coca-Cola released AI ads, people still knew what to expect when they bought and drank Coca-Cola, but it’s not the same in the game.
One of the most important things that a gameplay trailer should showcase is the actual gameplay footage. If actual gameplay is not available, the movie trailer should at least provide ideas about what players will expect when purchasing the game.
With AI, you don’t know how much footage from the developers’ hearts or how much it’s compensated for from the heart of the AI itself.
Trailers are usually a proud moment from developer to player, showing works that have spent months, if not years. Many view AI trailers as an excuse for what we have come to expect from the industry. At the very least, this trailer may have been an incompetent mistake, but at worst it is a peek. Behind the curtains hint at how few standards are behind the creation of the game.
I leave this idea to you: If these companies continue to keep AI and reduce marketing corners, what is preventing them from using AI to cut corners within the product itself?
