Animal Company, Free to play early access games in Quests have scored the top spot for the top revenue games of the week, surpassing longtime viral hits Gorilla Tag On the weekly chart. Now, developer Worcester Games talks The road to VR Not only is it already beneficial, Animal Company It surpasses one million monthly active users (MAUs), solidifying its status as VR’s next biggest F2P game.
It was released in July last year with Quest Early Access. Animal Company Get inspiration from Gorilla Tag Switch things by essentially replicating the game loop by including arm-driven moving mechanics and low-poly animal avatars A fatal company-This is where the name comes from.
Like A fatal companyit is full of strange places to explore and loot, and it can be returned to the base for profit. However, monsters and traps are everywhere, and each creature presents its own challenges, requiring teams to avoid or overcome stealth, strategy, and cooperation.
“We got inspired like a viral multiplayer hit. Gorilla tags, Yeeps, and During US VRand during the hackathon, we prototyped a trend-influenced VR experience we saw in the game. A fatal company and Content warnings.” Worcester Game says The road to VR.
And it appears to resonate with the quest’s owner as this week the game won the number one spot as the top-taker title and handed out another axiom. Gorilla tag. As the most successful VR game, Gorilla Tag Since its launch in the Main Quest Store in late 2022, Powerhouse has recorded gross revenue of over $100 million last summer.
Certainly, meta calculates only the charts per week, so Animal Company It’s clearly not generated more From lifetime revenue Gorilla Tag –That would be a high order for any game. That’s a sign of what’s going on.
Like many F2P games, Animal Company The revenue is fully fed from in-app purchases that include not only specific cosmetic items but also company coins, the game’s world-wide currency.
The studio doesn’t currently share a specific revenue figure, Worcester says Animal Company Recent success has led the studio to fall into “A Strong and Healthy Position,” highlighting the recent updates, Tech Tree, Mining and Planetarium.
https://www.youtube.com/watch?v=xsnptnusco
“Since we started monetizing in September, our revenue has been consistently a month and has doubled since December,” the studio says. The road to VR. “But the real standout stats are our player-based.Animal Company Currently, there are over 1 million MAUs, and this is a four-fold increase since December. ”
Worcester says the game’s rapid success has led to several important factors, including the holiday season, which brings more players online, a winter update that brings new content such as the owner of a new quest 3, new maps, items, and exclusive holiday cosmetics. And even out of the holiday boost, things still seem to hum Animal Company. According to Worcester, February, which is usually a quiet month, saw both usage and revenue growth.
Certainly, these technical factors help any game succeed, but it definitely comes down to what happens to one of the biggest benefits Animal Company Co-Opts Gorilla Tag How the Movement Works – There is a fresh and interesting gameplay loop centered around social and community-driven gameplay, but players already understand it implicitly.
And like that Gorilla tag, The impact of social media has been a major part of the gaming’s rise in popularity, with studios cite Tiktok and YouTube as “huge drivers of the game.” Animal Company arrival. “
“On Tiktok alone, the #AnimalCompany hashtag has received over 410 million views, with some videos hitting over 24m of views. The game is designed to create “viral moments” that players want to share naturally, and its sandbox-style gameplay is packed with unique items, weapons and cosmetics.
Instead of paying promotions to boot, Worcester says it’s focused on building strong relationships with creators, from promising talent to established names like JMancurly.
“We found that games that provide content that is converted to views are far more valuable to creators than direct sponsorships. Paid promotions often feel cheated and don’t promote the same sustained engagement as organic success.”
So far, it’s not about paid ads, but about actively courting that community and influencer executives. Animal Company content. The studio recently released an Invite-only program called “The Drip Department.” This will help members have early access to updates, exclusive content, and more, and help them grow their channel along with the game.
“To validate the idea, we launched our own Tiktok and YouTube channels to test whether we could generate viral moments ourselves. The response was instant. Before the launch, we gathered the first 100 community members through social media. A week after the launch, that number reached 1,000. Six months later, we had over 100,000 members, but today Animal Company It has organically accumulated nearly 500 million views. ”
More importantly, Animal Company It seems they’re doing all this at the best possible time. Last month, Meta saw an increase in demographic changes in last year’s Quest 3s release. This not only saw an increase in F2P content on the Quest platform, but also revenue generated from in-app purchases.
“As more players are engaged in the F2P experience and the in-game economy, Animal Company Growth coincides with this shift,” says the studio. “The success of viral player-driven games like us shows that quest platforms are entering a new era. Here, social engagement and creator-driven content are just as important as traditional gaming marketing. We expect this trend to continue shaping the future of VR.”
Is it? Animal Company It exceeds ever Gorilla Tag It remains popular in the long term. But what’s clear is that its explosive growth marks a new era of VR multiplayer games. This is where society-driven F2P experiences dominate the landscape. With over 1 million active players and a rapidly growing community, Animal Company It has already proven that it is more than the trend to pass. The question now isn’t whether it will continue, but not how far we can go.
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Some data in the context: Gorilla Tag After driving the hype in Side Quest, the app lab, which was released in the Quest main store in late 2022 and is now deprecated, took place for almost a year. The game exploded in late 2023 when the studio announced it had surpassed 2.3 million MAUs, attracting over 700,000 users that Christmas.
Last June, Gorilla Tag The team updated that figure, saying the game has surpassed 10 million lifetime users, 1 million active users (DAUs), and 3 million MAUs. At the time of writing, Animal Company It has received over 60,000 user reviews on the Horizon store, Gorilla Tag Over 140,000.
