summary
- The Take-Two plan is set to bring the GTA 6 closer to release to maintain expectations and excitement.
- CEO Zelnick believes that when the GTA 6 launches later this year, it will boost console sales.
- Expect the game to be released on PS5 and Xbox Series X | s in the fall of 2025.
It’s been over a year and three months since Rockstar Games released the first trailer for Grand Theft Auto 6 (GTA 6). The game then fell on the face of the earth.
Even without screenshots to follow up, the hype for the game remains high. After all, the lack of the second trailer for GTA 6 is part of the marketing plan for parent company Take-Two Interactive.
Tale-Two Interactive has not released a new GTA 6 trailer. I have it To. What is the hype and brand awareness of the game that publishers know they are waiting for all this? It’s just building more hype.
In an interview with the Wall Street Journal on Bloomberg TV (via Rockstarintel), Take-Two Interactive CEO Strauss Zelinick spoke about how expectations for the GTA 6 are “biggest expectations” they saw at entertainment properties. The company wants to maintain excitement and expectations, and while competitors may explain or explain their release schedule years ago, the studio doesn’t think it’s the best course of action for them.
“We want to maintain our expectations and excitement, and we have a competitor who explains the release schedule years ago, and we found that it’s about creating that excitement with one hand and providing marketing material relatively close to the release window to balance the excitement with unmet expectations,” Zelnick said.
Well, you have it. As we approach the game’s release window scheduled for fall 2025, Take-Two appears to increase its marketing (meaning trailers and other promotions).
Zelnick could be a Cage about the game’s release date. The Grand Theft Auto 6 trajectory is so large that other game makers are said to be in their game retention patterns to avoid being swallowed up by the GTA 6 black hole.
Can annual franchises such as Call of Duty, Sports Games and more stick to their release schedule, Big-Budget single-player games? Many people have a limited budget to spend on the game, so that could be spent on the GTA 6. Because once it comes out, you know it will be the biggest game on social media.
The big question is whether GTA 6 will actually create a targeted 2025 release date? Take-Two is stuck with it for now, but many people (including yours) wouldn’t be surprised to see them slide in 2026.
Grand Theft Auto 6 is said to be targeting the fall 2025 release on the PS5 and Xbox Series X|s.
